Balazs
Kral

Graphic
Designer

Flat Filler Logo and Stationery

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When Flat Filler entered the property market they were looking for a bold, youthful brand identity to reflect their new, different approach to the industry. Flat Filler is an online business that brings together tenants who are seeking accommodation and landlords/agencies offering properties to rent. The website is a large database of people looking for accommodation, which the renting agencies or private landlords can access to and able to give offers to suitable tenants.

A simple approach was taken for the logo which is half way between the graphical and typographical solution. Apart from the core brand identity and stationery the core design of the website was also laid down. However the website was built in-house by the client, the initial visual provided a guideline of how the brand colours, typography and other elements could be used to echo the youthful ambiance of the brand.

 

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