APME Logo and Typeface design

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When re-formed, APME asked designers to come up with ideas for their new Brand Identity.

A clean, purely typographical but easily recognizable solution was thought of. The proposal was based on letters, derived from the same geometric shape, the circle. The line-width and the letter-height was kept consistent across the typeface.

The complete type-set was designed at a later stage with the view to be used on the various corporate documents and keep visual consistency between their publications. The width and height of the full-circle component was the core unit of the grid of their layouts.